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Podcast to Video: Here's why creating video clips of your podcast is critical to your success

Once you've recorded a podcast, of course, you need to publish it. But publishing it alone is not enough; you must also share it through various channels. These can include, for example, a newsletter, WhatsApp and your social media profiles. To get sufficient attention, you should prepare your podcast as a video. We'll show you how it's done.

We can say in advance: publishing an entire podcast episode as a video makes no sense. There are few people who have the time to watch a video that is 30 minutes or longer on social media. For this reason, you should pick the most exciting or important part of the episode for the video. It is recommended to use a clip that is about 30 to 50 seconds.

Since recording a podcast doesn't create exciting visuals, turning your episodes into video clips might encourage more users to watch them. You'll often also see this technique used for music tracks or radio shows that run on video platforms.

Below, we'll give you tips on how you can turn your podcast episodes into videos.

Use your podcast cover as a background for your video

Most people discover podcasts through social media when they notice the podcast covers. Often, people won't even read the description if the cover doesn't catch their attention. This means the podcast cover gives users a first impression of your podcast, and it's also your first opportunity to convey what your podcast is about. So, your cover should stand out and grab attention, but it should also say something about your podcast.

For promoting your podcast, you have two things going for you at once; you have a good podcast cover that generally attracts new listeners, and in addition, you can use the cover for your video background so that new listeners will immediately recognize your podcast.

Use subtitles in your video

Why would we include subtitles in videos? It's an easy question to answer: when you use subtitles, you make your content more accessible and reach a wider audience.

Subtitles can also be helpful for people who are on public transportation or in other situations where they can't listen to your podcast out loud.

There are also different types of learners who, for example, absorb content better when they receive it in written form. Also, many non-native speakers use podcasts to help them learn languages.

So, it might be worth considering turning your whole podcast episodes into videos with subtitles to reach more people.

Use social media to reach more people with your video

If you want more and more new people to know about your podcast, promoting it on social media makes the most sense. For example, you can set up a dedicated Facebook page for your podcast or simply post your videos through your personal or business account.

On Instagram, you can promote your new videos very easily and quickly in your stories. Twitter now also offers a special newsletter subscription service for podcast creators which allows you to promote your podcast to a larger audience.

To make your podcast more visually appealing, you can also consider creating audiograms to promote your podcast online. Audiograms are a combination of visual art, sound waves, audio tracks, and text that are stitched together to create a video.

Audiograms are perfect for promoting podcasts on social media because they grab users' attention and make them curious to listen to your podcast. There are several tools that can help you create them. Audiocado, for example, is a free online tool that lets you create professional-looking audiograms in minutes.

How can I use Audiocado?

Whether you share your podcast on Instagram, Facebook, or Twitter, Audiocado gives you a suitable design template that you can personalize to your wishes.

This way, your advertising will not only make a stronger impact in users' feeds, but you also engage your followers more intensively.

To begin, select your podcast from the Audiocado database. Here you will find all the episodes of your podcast, from which you can choose a suitable one.

Next, you can choose the appropriate layout for each social media channel. Audiocado automatically adapts your cover to the format specifications of each channel. This means that even if the podcast cover has a different size than what is specified, Audiocado will make sure the image fits your video snippet.

To add wave effects, click the "Waveform" tab in the next step. A new side menu will open where you can choose from different waveforms.

The tool will automatically match your selected waveform to your podcast. After you have chosen a waveform, you can also change the color by clicking on the color field above the podcast preview.

Once you have set the waveform and color to your liking, you should save your work.

Once everything is created, you just need to select "Generate Video." Then, your audiogram will be created and you can use the audiogram clips to reach more and new people.

Audiocado can, of course, be used to create all sorts of multimedia content that you can enhance with animations and subtitles. If you want to try the tool, you can do it now for completely free.

Tobias Manroth Author image
Tobias Manroth
CMO at Audiocado

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