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Audiograms for your podcast: how to promote your podcast the right way

If you want your podcast to be a success, it's important to market it. After all, promoting new podcast episodes is essential to being found and interacting with listeners. Creativity usually gets better results as well.

Meanwhile, many millions of people use social media every day. They scroll through their feeds, read news, and watch stories. They also discover new content that they find interesting and want to follow.

This is exactly the purpose of audiograms. They attract users' attention and allow you to promote your podcast episodes with little effort.

Here, we'll explain what audiograms are and how you can create them yourself.

What are audiograms?

Audiograms are audio sequences that are combined with an image to create a short video. You can also add waveforms and subtitles. They are usually used to promote new podcast content on social media and increase engagement with follwers.

You have probably seen audiograms on social media before, since many podcast creators use them to promote new episodes of their podcasts. You can find some good examples on Westwood One Sport's Twitter account.

Or, check out this short audiogram clip on YouTube promoting a mental health podcast.

As you can see, audiograms function like trailers for podcast episodes. The combination of audio, video, image, and text grabs the viewer's attention a lot more than a simple link, text, or still image would. Therefore, audiograms can make your post stand out more.

Why should I use audiograms?

One of the biggest problems podcasters face is that it is very hard to get visibility and reach for podcasts. Interacting with listeners can also be hard because you rarely get direct feedback.

On social media, on the other hand, it is possible to interact with your community. For this reason, podcasters should always make use of social media channels. To stand out in the flood of posts and stories on social media, creativity is key, and audiograms can help.

On which platforms should I share my audiograms?

Basically, all popular social media platforms are suitable for your audiograms. These include:

  • Facebook
  • Instagram
  • TikTok
  • Twitter
  • Snapchat

Audiograms don't work the same on every platform though. For example, on LinkedIn, audiograms perform worse than on other platforms. Therefore, audiograms should be used where they can reach your target group and be intermixed with normal posts.

Those who are focused on a younger audience might do better to concentrate on platforms like Instagram and TikTok.

Also, your own website and blog posts can be enhanced with audiograms to provide an entertaining experience for visitors.

How do I create audiograms?

To create audiograms, several individual elements are required, which we will go through one by one below.

The different formats

Before actually creating your audiogram, you should decide on a format:

1. Portrait format (1080 x 1920 px) for Instagram, Facebook, and WhatsApp stories, Pinterest, TikTok, and Snapchat.

2. Square format (1080 x 1080 px) for Facebook, Instagram, and Twitter

3. Landscape format (1280 x 720 px) for YouTube and websites

The background image

People scrolling through the many social media channels every day have a sea of content to choose from. Therefore, you should do what you can to make your content stand out. However, also make sure that your audiogram image is a good fit for you and your podcast.

If you choose the square format, you can use your podcast cover in the audiogram. You already have your cover on hand anyway, and it should reflect what your podcast is about

If you want to create new images for your audiograms, you can use tools like Canva. There, you'll find handy templates and you can easily customize your images.

The audio track

The finished image is then combined with the audio track of your podcast. You can choose from a wide variety of visualization options. Just see what looks good. You can also adjust the color of the waveform.

The subtitles

Optionally, you can also add subtitles. Keep in mind that on Instagram, followers like to watch stories without sound. So, it makes sense to include subtitles. With subtitles, you also give people who are deaf or hard of hearing the chance to experience your content (even if they might not listen to your podcast).

Where can I create audiograms?

In the past, creating audiograms required knowledge of programming. Luckily, now, some companies such as Audiocado have created very easy-to-use online editors where it takes very little time and effort to create professional-looking audiograms.

With Audiocado, for example, you don't even need to sign up or create a profile to be able to create an audiogram, and it just takes a few easy steps.

  1. First, all you have to do is upload the audio file you want to build your audiogram around. Alternatively, you can browse Audiocado's vast podcast library to choose the podcast and the episode you want to promote.
  2. Once you have picked an audio file, an editor will open where you can start creating your audiogram. Here, you can choose different video design formats, such as landscape, story format, square format, Twitter videos, or YouTube videos, depending on which platform you want to share your audiogram on.
  3. After you pick your desired format, a second editor opens where you can add elements such as images or text, and you can crop your audio to the desired sound bite size for your audiogram. You can even play around with the look of the sound wave.
  4. Once you are happy with how your audiogram looks, simply click "generate" to download the video file to your computer.
  5. Now you can go ahead and share your audiogram on social media to promote your podcast.

Conclusion: Audiograms are an easy way to promote your podcast

Audiograms are a creative way to promote your podcast and whet listeners' appetite for the episodes.

Audiograms are very easy to create, and they can add variety to your content on social media. Most importantly, they give you the ability to share audio content in a visual form. You can also embed audiograms on your own website. Start creating audiograms for your podcast with Audiocado.

Tobias Manroth Author image
Tobias Manroth
CMO at Audiocado

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